EE POP-UP BUNDLE

1.-Ross-Bailey-and-Emilie-Holmes-2

2.-Pop-up_Bundles___Small_Business___EE

ABOUT THIS PROJECT

We identified pop-up retailers as a new, untapped market for EE, the UK’s leading mobile network. However, they had a problem as it took fixed-line operators 40 days to install a landline. In response, we created the EE Pop-Up Bundle, a unique 4G proposition designed specifically for Britain’s pop-up retailers.

The new proposition was supported with a report revealing the UK’s pop-up shop economy is worth £2.3bn and is growing at a faster rate than traditional retail. In addition, a guide to launching your first pop-up shop was created in conjunction with London’s most successful pop-up shop entrepreneurs.

The campaign was a huge success and now thousands of pop-up shop entrepreneurs across the country are using EE’s Pop-Up Bundle.

Read more here.

CLIENT
EE
Services
business model innovation, content, influencer marketing, public relations, service innovation, social media

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