ABOUT THIS PROJECT
We identified pop-up retailers as a new, untapped market for EE, the UK’s leading mobile network. However, they had a problem as it took fixed-line operators 40 days to install a landline. In response, we created the EE Pop-Up Bundle, a unique 4G proposition designed specifically for Britain’s pop-up retailers.
The new proposition was supported with a report revealing the UK’s pop-up shop economy is worth £2.3bn and is growing at a faster rate than traditional retail. In addition, a guide to launching your first pop-up shop was created in conjunction with London’s most successful pop-up shop entrepreneurs.
The campaign was a huge success and now thousands of pop-up shop entrepreneurs across the country are using EE’s Pop-Up Bundle.
Read more here.